Jure Rotar is a senior Frontend Engineer with nine years of experience designing fast, accessible, and maintainable web applications, currently shaping frontend strategy at Povio. He has a strong track record at Endava leading performance-driven refactors, improving core web vitals for millions of daily users, and mentoring teams through large-scale frontend architecture changes. Jure loves developer experience work—building tooling, optimizing pipelines, and obsessively analyzing flame charts and the React Profiler to squeeze out performance gains. An active open-source maintainer, he builds browser-focused projects from SQLite adapters to offline-first games and Node.js browser mocks, blending practical engineering with experimentation. He started as a freelance full-stack dev, so he pairs frontend expertise with real-world UX, API, and delivery experience. Based in Ljubljana, he frequently speaks at meetups and enjoys mentoring, with a habit of juggling more ideas than time.
9 years of coding experience
7 years of employment as a software developer
Electrical engineering ICT, Electrical engineering ICT at University of Ljubljana, Faculty of Electrical Engineering
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