Jurriaan Roelofs
Chief Product Officer at DXPR
Amsterdam, North Holland, Netherlands
Summary
👤
Senior🎓
Top SchoolJurriaan Roelofs is a product-focused technology leader and founder with 13 years of experience transforming Drupal into editor-friendly digital experience platforms. As CEO and Chief Product Officer of DXPR, he blends marketing, UX, and front-end engineering to help marketing and IT teams scale content production while improving content quality and editor satisfaction. His background ranges from hands-on Drupal development and tech leadership to founding multiple startups and product teams at Sooperthemes. He applies modern quantitative and qualitative UX research methods to ship continuous improvements and hire strong UX talent where traditional Drupal projects often fall short. Based in Amsterdam, he pairs an MSc in Marketing with deep technical empathy, uniquely positioning him to bridge marketer needs and engineering realities. An entrepreneur at heart, he focuses on making CMS tools genuinely usable rather than technically impressive.
13 years of coding experience
8 years of employment as a software developer
TVWO, TVWO at Anna van Rijn collegeMsc, Marketing, Msc, Marketing at Erasmus Universiteit Rotterdam
Dutch, English
Stackoverflow
430reputation
199kreached
3answers
4questions
Github Skills (82)
mautic10
marketing-tools10
marketing-automation10
switch10
ckeditor10
wysiwyg10
email-marketing10
checkbox10
contenteditable10
rte10
bootstrap10
radio-buttons10
php10
bootstrap-switch10
rich-text-editor10
Programming languages (11)
Github contributions (5)
dxpr/dxpr_cms
Mar 2024 - Jul 2026
Contributions:1 release, 12 reviews, 36 PRs in 2 years 4 months
dxpr/dxpr_satis
May 2020 - Aug 2024
self-hosted composer packages with jwt auth on aws s3 + cloudfront + lambda@edge
Contributions:7 reviews, 8 PRs, 8 pushes in 4 years 3 months
composer-packageshostededgecloudfrontjwt-auth
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