Justin Avery is a London-based founder and technologist with 14 years of experience building and operating web products, specialising in web performance, security, DevOps, and Web3 on Ethereum. As owner of Simple Things LTD and BackPocket Notebooks he consults and delivers end-to-end projects for clients including protocol-native sites and DevOps for NFTX, blending hands-on engineering with product and project management. His background spans technical consulting, project leadership and intranet/corporate information programs, giving him a rare mix of enterprise process chops and blockchain-native deployment experience. He’s equally comfortable mentoring teams and rolling up his sleeves on CI/CD, infrastructure automation, and security hardening. Notably, he transitioned from traditional web strategy roles into running a boutique agency that partners with decentralized projects, demonstrating both entrepreneurial drive and deep technical adaptability.
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