Summary
Justin L is a brand partnerships executive with 11 years of experience building strategic alliances at 88RISING to connect festival talent, artists, and digital properties with youth-focused global brands. As VP of Brand Partnerships and former Senior Director of Partnerships, he has led marquee programs for Head in the Clouds and forged cross-industry deals spanning beverage, CPG, tech, fashion, and gaming, including a notable technology partnership with Microsoft and a culture program with Johnnie Walker. Based in Los Angeles, he blends festival and live-event expertise with digital media strategy—driving initiatives that have helped Asian artists break into the global mainstream across streaming and social platforms. He’s known for translating cultural moments into scalable partnership programs and for launching innovative brand integrations across live, streaming, and product channels.
11 years of coding experience
Drexel University