Summary
Justin Mckelvey is a founder and product-focused technologist with 11 years of experience building SaaS, e-commerce, and AI-driven platforms from strategy through launch. He blends hands-on engineering and architecture with product leadership, having led roadmap, integrations, and monetization efforts at PlayYourCourt and architected an AI-powered hiring platform at Qualifyed using OpenAI and vector embeddings. As founder of SuperDupr he helps businesses clarify messaging and automate growth through custom software, marketing, and analytics—most recently designing a multi-level marketing DTC subscription ecommerce system. Justin pairs entrepreneurial grit with a background in retail operations and design, which gives him a practical edge in translating customer-facing constraints into scalable technical solutions. Outside work he’s an avid traveler and coffee-shop scout, traits that feed his preference for clear systems and measurable KPIs.
11 years of coding experience
17 years of employment as a software developer
Bachelor Business Administration, Management, Bachelor Business Administration, Management at Texas State University
Computer Software Engineering, Computer Software Engineering at The Iron Yard
English