Justin Palmer is a seasoned full-stack developer and "Code Wrangler" at Automattic with 20+ years building responsive web applications, CMS integrations, APIs, and high-volume data pipelines. He combines deep front-end expertise (HTML5, CSS3/Sass, JS) with robust PHP back-end work (WordPress, WooCommerce, CodeIgniter, Laravel) and has shipped public and internal systems across advertising, insurance, legal, construction, and live-event entertainment. Notably, he has contributed to the widely used WooCommerce project, improving order attribution, multichannel tracking, and UI components that support marketplace scenarios. Comfortable with modern stacks like React and Bootstrap, Justin excels at integrating diverse web services, automating processes, and turning complex data flows (100M+ clicks/day) into actionable products. Bilingual in English and Español and based in Madrid, he blends long-form experience with a continual appetite for new technologies. Outside work he summarizes his ethos playfully as "Keep 'em flyin'," reflecting a pragmatic, user-focused approach to engineering.
6 years of coding experience
Bachelor of Science (BS), Bachelor of Science (BS) at The College of William and Mary
A customizable, open-source ecommerce platform built on WordPress. Build any commerce solution you can imagine.
Role in this project:
Full-stack Developer
Contributions:65 reviews, 27 PRs, 107 pushes in 4 years 6 months
Contributions summary:Justin primarily focused on enhancing the WooCommerce platform's functionality related to order attribution. Their contributions included adding support for marketplace suggestions and multichannel marketing information, and implementing tracking for these options. They also made improvements to the user interface, adding new components and modifying existing ones. Additionally, the user worked on refactoring and optimizing existing code components.
Track the sources of your traffic. Managed by Ventures.
Contributions:1 release, 5 reviews, 7 PRs in 4 months
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