Summary
Justin Ratcliffe is a product and UX leader with 17 years of experience designing and scaling user-facing products for logistics and mobility, currently Head of Product at Roadie where he oversees Sender, Driver, Recipient and internal experiences used by enterprise customers like Delta, Home Depot and Walmart. He combines a strong UX research background and technical sensibility (MS in Human-Computer Interaction) to translate root problems into measurable product outcomes—examples include a Gig Alert algorithm that halved job assignment time and onboarding flows that boosted conversion to 94%. Known for defining UX’s role at growing companies, he led a company-wide redesign and rebuild of all user-facing applications at Roadie, optimizing for multi-sided marketplace dynamics and nationwide gig participation. Based in Atlanta, he brings a rare mix of product strategy, hands-on design leadership, and cross-functional delivery experience in high-frequency, last-mile logistics.
17 years of coding experience
6 years of employment as a software developer
Graphic Design, Graphic Design at Savannah College of Art and Design
MS Human Computer Interaction, MS Human Computer Interaction at Georgia Institute of Technology
BS Computer Science (Minors: Psychology Mathematics), BS Computer Science (Minors: Psychology Mathematics) at Southern Illinois University Edwardsville