Justin Soong
Product Founder at Authsignal
Hibiscus Coast, Auckland, New Zealand
Summary
👤
Senior🎓
Top SchoolJustin Soong is a product-focused founder and seasoned full-stack developer with 12 years of experience building and scaling digital products across APAC, including leading Laybuy through rapid growth and IPO readiness. He currently leads Authsignal, democratising passwordless authentication, digital trust verifications and risk-based controls with a strong emphasis on UX and safety. Justin combines hands-on engineering (microservices, AWS, Kubernetes, React, Rails) with commercial go-to-market strategy, brand ideation and Asia-Pacific market networks. He has a track record of shipping high-impact fintech and GovTech projects, from billions in cross-border payments to a life-saving crisis-intervention platform delivered pro bono. A University of Canterbury commerce graduate with dual strengths in economics and computer systems, he bridges product vision and operational delivery. Notably, he frequently steps into operator/venture studio roles, blending startup founding instincts with enterprise transformation experience.
12 years of coding experience
8 years of employment as a software developer
Commerce Economics Computer Sysytems & Networks, Commerce Economics Computer Sysytems & Networks at University of Canterbury
Chinese
Stackoverflow
9reputation
2kreached
2answers
1question
Github Skills (200)
instagram-api10
react-component10
javascript9
browser9
marketo9
aws-alb9
instagram9
authentication9
sink9
cosmosdb9
ruby-client9
react9
biometrics9
frontend9
android9
Programming languages (17)
Github contributions (5)
authsignal/authsignal-php
Jul 2022 - Mar 2025
Contributions:6 reviews, 12 PRs, 20 pushes in 2 years 8 months
authsignal/authsignal-python
Jul 2022 - Mar 2025
The Authsignal Python SDK for Server APIs
Contributions:12 reviews, 7 PRs, 7 pushes in 2 years 8 months
sdk-pythonapipythonsdk
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