Justin Soong
Product Founder at Authsignal
Hibiscus Coast, Auckland, New Zealand
Summary
👤
Senior🎓
Top SchoolJustin Soong is a product-focused founder and seasoned full-stack developer with 12 years of experience building and scaling digital products across APAC, including leading Laybuy through rapid growth and IPO readiness. He currently leads Authsignal, democratising passwordless authentication, digital trust verifications and risk-based controls with a strong emphasis on UX and safety. Justin combines hands-on engineering (microservices, AWS, Kubernetes, React, Rails) with commercial go-to-market strategy, brand ideation and Asia-Pacific market networks. He has a track record of shipping high-impact fintech and GovTech projects, from billions in cross-border payments to a life-saving crisis-intervention platform delivered pro bono. A University of Canterbury commerce graduate with dual strengths in economics and computer systems, he bridges product vision and operational delivery. Notably, he frequently steps into operator/venture studio roles, blending startup founding instincts with enterprise transformation experience.
12 years of coding experience
8 years of employment as a software developer
Commerce Economics Computer Sysytems & Networks, Commerce Economics Computer Sysytems & Networks at University of Canterbury
Chinese
Stackoverflow
9reputation
2kreached
2answers
1question
Github Skills (180)
instagram10
instagram-api10
react-component9
authentication9
cosmosdb9
omniauth9
react9
biometrics9
frontend9
filter9
search-ui9
marketo8
browser8
javascript8
searchbox8
Programming languages (18)
Github contributions (5)
authsignal/authsignal-python
Jul 2022 - Jan 2026
The Authsignal Python SDK for Server APIs
Contributions:13 reviews, 7 PRs, 7 pushes in 3 years 6 months
python
justinsoong/utmrescue.js
Jul 2024 - Jul 2024
A utility to extract UTM attribution parameters and persist them across a first party cookie
Contributions:17 PRs, 13 pushes, 7 branches in 19 days
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