Justin Walls is a results-driven sales leader with nine years of experience scaling enterprise go-to-market teams in spend management and B2B integration technologies. Currently VP of Enterprise New Business for Coupa’s West Area, he has advanced through regional and account leadership roles by consistently delivering measurable value—reducing DSO, past-due receivables, and procurement costs for large customers. Based in Austin, he blends a hands-on "player-coach" approach with industry standards experience from PIDX, enabling smoother supplier integrations and faster adoption. Known for building high-performance teams across Southwest, Northwest, and California markets, he pairs strategic territory growth with operational rigor. Less obvious: his background spans both orthopedics and data integration, giving him a practical appreciation for complex, compliance-driven buying cycles.
9 years of coding experience
9 years of employment as a software developer
BA Corporate Organizational Communication, BA Corporate Organizational Communication at Texas Tech University
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Justin Walls - Vice President - Enterprise New Business at Coupa