Summary
Justin Wu is a growth and community-building leader who has shaped Web3 adoption since 2015, currently serving as Head of Marketing with a track record of launching RWA stablecoins and high-impact crypto products. He co-founded DCENTRAL and produced major global conferences while also scaling SaaS to $1M ARR and helping Kickstarter campaigns raise $3M+, combining event-driven demand with product marketing. Justin has led marketing teams at startups and protocol projects—driving USDz to $50M+ TVL early and contributing to a $100M+ growth portfolio across token sales and ecosystem campaigns. His background in Information Architecture and hands-on dev training (Ruby on Rails) gives him an uncommon blend of product, technical, and community sensibilities. He built a 275K+ social footprint and a 35k+ newsletter audience by translating complex crypto narratives into viral growth engines. Based in Hong Kong, he focuses on the intersection of FinTech and DeFi, with a knack for turning developer communities into sustainable ecosystems.
9 years of coding experience
4 years of employment as a software developer
Information Architecture , Information Architecture at University of Washington
Master Certificate in Internet Marketing Marketing, Master Certificate in Internet Marketing Marketing at University of San Francisco
High School Diploma, High School Diploma at Renton High School
Ruby on Rails, Ruby on Rails at Code Fellows