Justine Coates is a Principal Program Manager with over 15 years of hands-on experience designing, shipping and supporting Windows-based embedded and IoT devices, currently leading technical and developer evangelism for Microsoft Maps and geospatial products. She blends deep subject-matter expertise in Windows Embedded/IoT and automotive platforms with program management, pre/post-sales engagement and customer advocacy to turn device challenges into maintainable, scalable solutions. Known internally as a go-to “IoTGirl,” she pairs an engineer’s attention to quality and testability with a communicator’s ability to create compelling collateral, run global events, and coach developer communities. Her work includes two patents aimed at simplifying daily tasks, reflecting a pragmatic focus on user-centered automation across home and workplace scenarios. Based in Vancouver with a Canadian passport, she’s an early adopter who experiments with new products and leverages maker culture to drive creative uses of existing technology.
11 years of coding experience
12 years of employment as a software developer
B.Sc, Software Engineering, B.Sc, Software Engineering at University of Victoria
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Justine Coates - Principal Program Manager at Microsoft