Ka So is an Assistant Business Analytics Manager based in Kowloon with 12 years of hands-on experience turning data into actionable business insights across retail, CRM, and operations. Proficient in Excel, SQL, VBA and Tableau, Ka has a track record of automating reporting, streamlining inventory and shipment checks, and improving forecasting and pricing through A/B testing. Past roles at CASETiFY, Nespresso HK, A.S. Watson and MTR demonstrate strength in KPI reporting, CRM analytics and cross-functional collaboration to drive revenue and efficiency. Ka’s work often focuses on reducing manual effort and human error—building VBA-driven pipelines that cut costs and boost data quality. A physics graduate from the University of Glasgow, Ka combines analytical rigor with practical process improvements, including novel sampling approaches to surface the most meaningful signals. Colleagues know Ka for spotting cannibalization risks and converting insights into measurable business outcomes.
11 years of coding experience
1 year of employment as a software developer
Bachelor's degree, Physics, Second class, Bachelor's degree, Physics, Second class at 英國格拉斯哥大學
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Ka So - Assistant Business Analytics Manager at CASETiFY