Summary
Kan Yu is a data science leader with 12 years of experience building production ML and analytics systems for high-scale mobile and advertising platforms. Currently at Branch, he focuses on extracting signal from billions of events and terabytes of raw data to power deep linking and attribution for tens of thousands of apps. His background spans hands-on founding work (Adbug), building a DMP and RTB optimizations at Gravity4, and managing data science teams at Tapjoy and Caffeine, giving him product-facing and operational chops. He combines rigorous academic training from UC Berkeley and the University of Michigan with practical expertise in event-level pipelines, NLP-driven tagging, and A/B testing. Notably, he has shifted between individual contributor and leadership roles multiple times, signaling a willingness to dive into code or scale teams as needed. Based in California, he excels at turning messy, high-volume telemetry into actionable models that improve acquisition and attribution.
12 years of coding experience
11 years of employment as a software developer
Bachelor's Degree, Applied Mathematics(Honors), Statistics(Honors), Bachelor's Degree, Applied Mathematics(Honors), Statistics(Honors) at University of California, Berkeley
Master's Degree, Information Science, Master's Degree, Information Science at University of Michigan - School of Information
English, Chinese, Japanese