Summary
Kara Van Malssen is a partner and managing director specializing in digital asset management with 15+ years helping Fortune 1000, cultural heritage, and nonprofit organizations tame digital asset chaos and scale content operations. She combines early hands-on experience implementing the USTA’s first DAM system with deep consulting practice—having run workshops and interviews with hundreds of stakeholders and shaped solutions for clients like HBO, MoMA, and the Smithsonian. Kara blends user-obsessed research, metadata and taxonomy strategy, and pragmatic governance to make assets easy to find and reuse, while mentoring distributed teams to deliver those outcomes. She also brings an educator’s perspective from teaching and international instruction on audiovisual preservation, a background that informs her pattern-spotting across recurring organizational challenges. Outside of work she’s curious and adventurous—she once drove a small car from Europe to Mongolia—and channels that discipline into strengths training and dog-rescue stories.
15 years of coding experience
1 year of employment as a software developer
Master's degree, Moving Image Archiving and Preservation, Master's degree, Moving Image Archiving and Preservation at New York University
Bachelor's degree, Film/Cinema/Video Studies, Bachelor's degree, Film/Cinema/Video Studies at University of Florida