Karen Liu
Manager, Product Marketing at Rakuten Viki
New York, New York, United States
Summary
👤
Senior🎓
Top SchoolKaren Liu is a product marketing leader with 12+ years of experience crafting go-to-market strategies, positioning, and messaging for consumer platforms, currently leading product marketing at Rakuten Viki. She has driven user acquisition, retention, and engagement across B2C, C2C, and B2B settings at companies including Mercari and Google, blending marketing communications, program management, and vendor relations to deliver measurable impact. Comfortable in fast-paced, cross-functional environments, she partners closely with product, engineering, creative, and legal teams to translate complex product features into clear narratives that influence stakeholders at all levels. Karen pairs hands-on technical familiarity—evidenced by front-end contributions to the Expo XDE UI—with proficiency in Marketo, Salesforce, Braze, Looker, Asana, and Confluence, and brings multilingual advantage in Cantonese and Mandarin. Her background in fashion design gives her a unique aesthetic sensibility that informs product storytelling and user-facing experiences.
12 years of coding experience
2 years of employment as a software developer
Bachelor of Fine Arts Fashion Design, Bachelor of Fine Arts Fashion Design at Academy of Art University
English, Chinese, Chinese
Github Skills (7)
css10
uid10
javascript10
front-end-development10
ui-design10
react10
expo9
Programming languages (3)
Github contributions (5)
expo/xde
Jun 2016 - Jun 2016
The Expo Development Environment
Role in this project:
Front-end Developer
Front-end DeveloperContributions:16 commits in 18 days
Contributions summary:Karen primarily contributed to the front-end development of the Expo Development Environment (XDE) by creating and modifying UI components. They implemented the `LoginPage` component, integrating login functionality into the application. The user also worked on the redesigned toolbar, including button functionality, styling, and the addition of a project name and user information. Furthermore, the user updated the look of the console logs and added a notification component.
react-nativedevelopment-environment
karenliu1/spacewhack
May 2016 - Aug 2016
Contributions:74 commits, 4 pushes, 1 branch in 3 months
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