Kasia Hilborne is a product marketing specialist with 11 years’ experience helping B2B tech startups scale globally, most notably as Cloud 66’s first marketing hire where she drove major lifts in signups, conversions, and referral traffic. She blends data-led measurement and JTBD messaging to design and optimize campaigns, onboarding flows, and content strategies that cut acquisition costs while boosting engagement and ROI. Kasia has a track record of forging strategic cloud and accelerator partnerships (including CNCF and major cloud providers) to amplify reach and build credibility. Comfortable across the full marketing stack—from SEO and PPC to CRM analytics and co-marketing—she pairs hands-on execution with strategic planning informed by rigorous audience research. Based in England, she now advises startups and SMBs through KTH Outreach and supports partnership-led growth at Vultr, bringing a practical startup mindset and deep developer-audience insight.
11 years of coding experience
9 years of employment as a software developer
BTEC Natiolan Certificate, Travel and Tourism, Double Grade Distinction Distinction, BTEC Natiolan Certificate, Travel and Tourism, Double Grade Distinction Distinction at Kingston College
Master's Degree, MSc International Marketing, Master's Degree, MSc International Marketing at London South Bank University
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Kasia Hilborne - Product Marketing Specialist at Vultr