Summary
Kathryn Hawkins is a seasoned content and PR leader with over 17 years running Eucalypt Media, where she designs content, SEO, and PR programs that have driven multihundred-percent traffic gains and top-tier media placements. She leads distributed teams of journalists and consultants to produce journalism-driven B2B content across cybersecurity, fintech, martech, crypto, higher ed and more, and has delivered strategic campaigns for startups and enterprises that supported fundraising and acquisition outcomes. Kathryn combines hands-on editorial work—ghostwriting executives and developing large thought-leadership pieces—with program-level skills like buyer persona research, editorial calendars, and link-building. Her agency-first experience partnering as an embedded marketing lead (e.g., Loop, TeamSense, Stack Overflow) gives her a pragmatic operator’s lens on driving marketing-attributed revenue and product adoption. An MFA-trained writer who started in newsroom and branded-content roles, she brings uncommon storytelling rigor to technical subject matter. Outside work she’s candidly human—her GitHub bio notes a former beloved cat named layfok—hinting at a collaborative, down-to-earth leadership style.
9 years of coding experience
8 years of employment as a software developer
MFA Creative Writing, MFA Creative Writing at Chatham University
University of California Santa Cruz