Katia Zhivaikina is a data-driven marketing leader with 8 years of experience scaling demand generation for B2B SaaS startups in Data, AI, open-source analytics, and cybersecurity. Currently Group Marketing Manager at Preset, she has progressed internally from senior manager roles and combines hands-on growth tactics with strategic planning informed by studies at Stanford and UIUC. Known for turning technical product narratives into measurable pipeline outcomes, she blends digital design sensibilities (design @ Preset/Superset) with rigorous analytics to optimize acquisition and activation. Her background includes leading digital programs through an acquisition (Mi3 Security → Zimperium) and operating across growth, operations, and international supplier channels—bringing a pragmatic, start-up-ready toolkit to complex GTM challenges.
Digital Marketing Specialization (Coursera), Digital Marketing Specialization (Coursera) at University of Illinois Urbana-Champaign
Master of Arts (M.A.) Business Management Marketing and Related Support Services, Master of Arts (M.A.) Business Management Marketing and Related Support Services at Saratov State Technical University
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Katia Zhivaikina - Group Marketing Manager Demand Generation