Katia Zhivaikina

Group Marketing Manager Demand Generation

San Francisco Bay Area United States
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Summary

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Rockstar
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Katia Zhivaikina is a data-driven marketing leader with 8 years of experience scaling demand generation for B2B SaaS startups in Data, AI, open-source analytics, and cybersecurity. Currently Group Marketing Manager at Preset, she has progressed internally from senior manager roles and combines hands-on growth tactics with strategic planning informed by studies at Stanford and UIUC. Known for turning technical product narratives into measurable pipeline outcomes, she blends digital design sensibilities (design @ Preset/Superset) with rigorous analytics to optimize acquisition and activation. Her background includes leading digital programs through an acquisition (Mi3 Security → Zimperium) and operating across growth, operations, and international supplier channels—bringing a pragmatic, start-up-ready toolkit to complex GTM challenges.
code8 years of coding experience
job8 years of employment as a software developer
bookContinuing Studies Strategic Management, Continuing Studies Strategic Management at Stanford Continuing Studies
bookDigital Marketing Specialization (Coursera), Digital Marketing Specialization (Coursera) at University of Illinois Urbana-Champaign
bookMaster of Arts (M.A.) Business Management Marketing and Related Support Services, Master of Arts (M.A.) Business Management Marketing and Related Support Services at Saratov State Technical University
languagesRussian, English, azerbaijan, French
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Github Skills (26)

plotly-dash10
visualization10
data-exploration10
python10
asf10
data-science10
data-engineering10
warehouse10
data-analytics10
data-viz10
apache10
analytics10
business-analytics10
apache-superset10
superset10

Programming languages (2)

TypeScriptShell

Github contributions (5)

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kasiazjc/superset

Mar 2022 - Sep 2024

Apache Superset is a Data Visualization and Data Exploration Platform
Contributions:2 branches in 2 years 6 months
data-analyticsdata-explorationapache-supersetdata-and-visualizationapache
apache/superset

Mar 2022 - Mar 2022

Apache Superset is a Data Visualization and Data Exploration Platform
Contributions:12 reviews, 2 commits, 3 PRs in 1 day
pythonapache-supersetflaskbusiness-analyticsbusiness-intelligence
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Katia Zhivaikina - Group Marketing Manager Demand Generation