Summary
Kawalee J is a strategic advisor and founder with 8+ years of cross-functional experience in marketing, retail operations, and international business based in Bangkok. A Chulalongkorn University Communication Arts graduate, she has a proven track record launching concept stores and food-and-beverage experiences, securing international contracts, and driving measurable growth through SEO, CRM, PPC, and data-driven strategies. She blends creative consulting—running cake design workshops and bespoke client collaborations—with hands-on e‑commerce and brand-building as founder of WHATSOBERRY. Known for strong communication, negotiation and client relationship skills, she has reduced procurement costs and increased sales across export and retail projects. Equally comfortable in frontline hospitality roles and strategic marketing negotiations, Kawalee brings a pragmatic, detail-oriented approach that consistently turns partnerships and exhibitions into revenue opportunities.
8 years of coding experience
15 years of employment as a software developer
Bachelor of Arts - BA, Communication Arts, 3.25, Bachelor of Arts - BA, Communication Arts, 3.25 at Chulalongkorn University
Diploma of Education, Language / Arts, 3.25, Diploma of Education, Language / Arts, 3.25 at Saint Joseph Convent School