Keerthivasan Subramanian is a founder and media-entrepreneur with 8 years of focused experience building live-entertainment platforms and a broader 20+ year career spanning finance and media leadership. He founded SANSKRITI to create cultural platforms and previously grew Playtoome to 100K users and 8,000 artists across 2,300+ live shows, demonstrating product-market fit in virtual performing arts. Prior roles include scaling DML Live across Southeast Asia—delivering major concerts like AR Rahman—and senior finance leadership at Whirlpool and HT Media, giving him rare fluency across operations, finance, and experiential product. He blends strategic deal-making and sponsorship experience with hands-on event execution, and his slow-and-steady GitHub persona hints at a pragmatic, long-term builder mentality. Based in Bengaluru with global education from Kellogg and HKUST, he combines institutional finance rigor with creative risk-taking in cultural tech.
8 years of coding experience
17 years of employment as a software developer
Master of Business Administration - MBA Business Administration and Management General, Master of Business Administration - MBA Business Administration and Management General at HKUST Business School
Grad CWA Management Accounting, Grad CWA Management Accounting at Institute of Cost Accountants of India
University of Delhi
ACA Finance Accounting, ACA Finance Accounting at The Institute of Chartered Accountants of India
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