Summary
Keith Ferguson is a Lead Product Manager with 11 years’ experience driving cross-brand product integrations and identity verification programs across Flutter International’s global betting and gaming brands. He combines a background in business analysis and program leadership with a Masters in Cyberpsychology to design secure, user-centric journeys that reduced verification times from hours to minutes and cut fraud and costs significantly. Known for partnering tightly with technology, compliance and analytics teams, he translates complex regulatory and stakeholder needs into practical roadmaps and measurable outcomes. Keith mentors multidisciplinary teams, champions Agile adoption, and represents his organisation at industry conferences and regulatory roundtables. An operator who balances data-driven decision making with behavioral insight, he’s particularly skilled at vendor strategy and scaling digital identity solutions across regions.
11 years of coding experience
7 years of employment as a software developer
BSc (Hons) in Business Information Systems Management Information Systems General, BSc (Hons) in Business Information Systems Management Information Systems General at National College of Ireland
Masters Cyberpyschology, Masters Cyberpyschology at Dún Laoghaire Institute of Art, Design and Technology
Leith Academy
English, French