Keith Zhang
直播中心商务 at bilibili Group
Shanghai, Shanghai, China
Summary
👤
Senior🎓
Top SchoolKeith Zhang is a marketing and social commerce specialist with nearly four years focused on domestic and international digital campaigns and a decade of overall industry experience. He currently drives livestream business at bilibili and previously led social and BTL/ATL account teams at Publicis, executing multi-platform launches and viral activations for brands like Huawei, Honor, Tiffany, Bose and IHG. Skilled across WeChat, Weibo, Douyin, Xiaohongshu, Bilibili and more, he has run 100+ end-to-end online campaigns including cross-platform livestream commerce, KOL orchestration (1,500+ talents) and full-funnel product launches that achieved hot-search traction and strong sales conversion. Academically grounded with dual master’s degrees in International Marketing (Newcastle) and Media & Advertising (Leicester), he blends strategic planning with hands-on execution. A super-user of Chinese social apps and an avid trend-driven creator, he spots and quickly exploits platform moments — “if it’s trending, he’ll make it content.” Known for high output under pressure, proactive communication and team loyalty, he thrives in fast-moving brand and e-commerce ecosystems.
10 years of coding experience
2 years of employment as a software developer
Master of Science (MSc), International Marketing, Master of Science (MSc), International Marketing at Newcastle UniversityMaster of Arts (M.A.), Media and Advertising, Master of Arts (M.A.), Media and Advertising at 英国莱斯特大学
Github Skills (9)
animation5
swift4
ios4
pickerview3
material-design3
image3
gif2
macos2
sdwebimage2
Programming languages (2)
Github contributions (5)
1159148169/OneLittleThing
Mar 2017 - Jul 2017
Contributions:47 commits, 31 pushes, 1 branch in 4 months
1159148169/1159148169.github.io
Dec 2017 - Jan 2018
Contributions:12 pushes, 1 branch in 23 days
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