Summary
Kell Macartney is a process automation engineer based in Queensland with eight years of experience helping small businesses and teams eliminate repetitive work through no-code and low-code systems. He builds tailored workflow automations—from lead capture and CRM integrations to internal ops and calendar syncs—using tools like Zapier, Make, Airtable and Google Workspace. Kell combines hands-on freelancing and a brief founder stint with frontline retail management experience, giving him a practical understanding of operational bottlenecks and user workflows. Comfortable translating day-to-day pain points into reliable automations, he partners directly with business owners to design solutions that fit existing processes rather than forcing new ways of working. Notably, his background in game design means he approaches automation with a user-focused, systems-thinking mindset that prioritizes clarity and efficiency.
8 years of coding experience
5 years of employment as a software developer
Bachelors of Game Development, Majoring Design, Bachelors of Game Development, Majoring Design at SAE Institute Australia