Summary
Kelly Farmer is a business owner and sales leader with 17 years of experience across retail CPG, field operations, and corporate B2B roles, now running Something You Bridal. She progressed through strategic roles at PepsiCo, Land O'Lakes, and Coca-Cola—most recently leading business insights for Walmart sparkling—bringing deep retail execution and account management expertise. Kelly combines frontline merchandising and district leadership with analytics-driven insight, enabling strong partnerships with major retailers. A University of Arkansas business graduate, she pivoted her industry experience into entrepreneurship, operating a thriving local bridal boutique while drawing on corporate discipline. Unusual for a retail leader, she also notes a background as a retired software engineer who enjoys time in the Pacific Northwest, signaling a blend of technical curiosity and customer-focused business acumen.
17 years of coding experience
5 years of employment as a software developer
Bachelor's Degree Small Business Administration/Management, Bachelor's Degree Small Business Administration/Management at University of Arkansas
Bachelor of Science Business Administration; Management, Bachelor of Science Business Administration; Management at University of Arkansas, Sam Walton College of Business Administration