Summary
Kelly Hoffman is a seasoned design professional with 12 years of experience, currently shaping product and experience at Automattic from Seattle. Specializing in WordPress design, she blends user-centered thinking with a deep understanding of web publishing platforms. At Automattic since 2019, she contributes to large-scale, distributed product work that supports millions of creators. Colleagues know her for translating complex editorial and technical constraints into elegant, usable interfaces. Her background suggests a knack for balancing craft-level visual design with pragmatic, scalable solutions across the open web.
12 years of coding experience