Kelly Lai is a paid search associate and digital marketer with nine years of varied experience bridging technical internships and client-facing roles, now focused on SEM, SEO, and analytics at WPP Media after completing a Digital Marketing apprenticeship at COOP. A Hunter College graduate with a Computer Science minor and a 3.7 GPA, she combines hands-on engineering experience (software internships at ActionIQ and Bloomberg) with proven campaign execution across Google Ads, SA360, Apple Search Ads, and Microsoft Bing. She has driven measurable performance gains—improving campaign results by ~25% and streamlining workflows with bulk uploads and automated bidding—while maintaining rigorous budget accuracy and reconciliation. Comfortable with data work in Excel and Python, Kelly uniquely pairs technical fluency with strong client coordination and multilingual casework experience that reduced lookup time by 50% in prior roles. Ambitious and organized, she seeks an entry-level digital marketing role where she can scale paid search programs and translate analytics into strategic recommendations.
Contributions:11 commits, 2 PRs, 5 pushes in 3 years 8 months
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