Kelly Lai
Paid Search Associate
New York, New York, United States
Summary
👤
Senior🎓
Top SchoolKelly Lai is a paid search associate and digital marketer with nine years of varied experience bridging technical internships and client-facing roles, now focused on SEM, SEO, and analytics at WPP Media after completing a Digital Marketing apprenticeship at COOP. A Hunter College graduate with a Computer Science minor and a 3.7 GPA, she combines hands-on engineering experience (software internships at ActionIQ and Bloomberg) with proven campaign execution across Google Ads, SA360, Apple Search Ads, and Microsoft Bing. She has driven measurable performance gains—improving campaign results by ~25% and streamlining workflows with bulk uploads and automated bidding—while maintaining rigorous budget accuracy and reconciliation. Comfortable with data work in Excel and Python, Kelly uniquely pairs technical fluency with strong client coordination and multilingual casework experience that reduced lookup time by 50% in prior roles. Ambitious and organized, she seeks an entry-level digital marketing role where she can scale paid search programs and translate analytics into strategic recommendations.
9 years of coding experience
1 year of employment as a software developer
Bachelor's degree, Emerging Media Major | Computer Science Minor, 3.70 GPA, Bachelor's degree, Emerging Media Major | Computer Science Minor, 3.70 GPA at Hunter CollegeAdvanced Regents Diploma | 4.0 GPA, Advanced Regents Diploma | 4.0 GPA at High School of Telecommunication Arts and TechnologyDigital Marketing | Cohort 231, Digital Marketing | Cohort 231 at COOP Apprentice
English, Chinese, Chinese
Github Skills (6)
cpp3
polymer3
nodejs3
typescript2
markdown2
lit-element2
Programming languages (5)
Github contributions (5)
k3llydev/farmer-game
Mar 2019 - Nov 2022
Farmer Game - My first C++ game
Contributions:11 commits, 2 PRs, 5 pushes in 3 years 8 months
farmercppgamecpp11my-first-game
qelli/DevBlog-Archive
Dec 2019 - Sep 2024
Contributions:29 PRs, 27 pushes, 33 branches in 4 years 10 months
devblognodejsdeployshandlingtypescript
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