Summary
Kelly Peng is a founder, bestselling author, and content creator based in San Francisco who helps people turn passion into profitable businesses through courses, communities, and Chinese social platforms where she reaches over 1M followers. With nine years of analytic and product experience—spanning roles at Asana, Airbnb, and Google—she blends data-driven growth strategies with storytelling to craft engaging onboarding and retention experiences. Her book, The Passion Business Playbook, is a top-selling, highly rated guide in China and reflects a rare combo of practical startup building and cultural fluency across US and Chinese markets. Kelly has also launched data-first consumer products (ScentMate) and scouts venture opportunities, showing a consistent knack for identifying and scaling audience-driven businesses.
9 years of coding experience
6 years of employment as a software developer
Bachelor of Arts (B.A.), Bachelor of Arts in Economics, Bachelor of Arts (B.A.), Bachelor of Arts in Economics at Wuhan University
Data Science Immerse Program, Data Science, Data Science Immerse Program, Data Science at Galvanize Inc
University of Illinois Urbana-Champaign
Chinese, English