Kelsey Karson
EVP, Head Of Strategy NY
New York, New York, United States
Summary
👤
Senior🎓
Top SchoolKelsey Karson is an EVP and Head of Strategy in New York with nine years of cross-industry experience repositioning legacy brands and launching new ones across consumer tech, CPG, fashion, sports, entertainment, and beauty. She blends foundational strategy, sharp storytelling, and pragmatic execution to modernize brands—from Taco Bell and Meta to startups supported by R/GA’s venture studio—often using cultural moments and partnerships to drive relevance and business results. A seasoned people leader and pitcher, she has led bicoastal strategy teams and driven new business growth while maintaining hands-on involvement in creative and full-funnel campaigns. Her background in English and history informs a concise, provocative narrative style that helps brands find a distinct place in culture.
9 years of coding experience
7 years of employment as a software developer
B.A. English (Honors), History, English Language and Literature, General, B.A. English (Honors), History, English Language and Literature, General at The University of Texas at Austin
Spanish
Github Skills (43)
unity2d10
game-dev10
architecture10
unity3d-editor10
unity-editor10
quake10
modularity10
melt10
timer10
unity-framework10
urp10
design-patterns10
dialogue-systems10
playfab10
scriptableobject10
Programming languages (3)
Github contributions (5)
karsion/ActionSequenceSystem
Feb 2018 - Jun 2022
A Unity3D C# multifunctional chaining timer system 一个U3D C# 多功能链式计时器
Contributions:4 releases, 110 commits, 7 PRs in 4 years 4 months
timerchainingunityunity3dmultifunctional
karsion/Localization
May 2021 - Apr 2025
Contributions:31 pushes, 1 branch in 3 years 10 months
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