Kelsey Kuzniar
Manager Consumer Insights & Engagement at The Hershey Company
Austin, Texas, United States
Summary
👤
Senior🎓
Top SchoolKelsey Kuzniar is a data-driven strategist and manager with 10 years of cross-industry experience in SaaS and CPG, now leading Consumer Insights & Engagement at The Hershey Company from Austin. She translates complex behavioral, digital, and consumer data into actionable strategies that boost engagement, retention, and growth, with deep expertise in data governance, personalization, and omnichannel analytics. Kelsey couples privacy and compliance credentials—practical experience implementing CCPA and GDPR-aligned solutions—with hands-on engineering chops demonstrated by backend and performance work in notable open-source projects like Plack and the TechEmpower benchmarks. Her background spans product ownership, data strategy, and privacy leadership, and she brings a pragmatic systems mindset to bridging marketing, CX, and technical teams. Currently pursuing certification in AI literacy and ethics, she is expanding focus to the strategic and ethical application of AI in consumer insights.
20 years of coding experience
5 years of employment as a software developer
Master of Business Administration - MBA, Master of Business Administration - MBA at Aurora UniversityBachelor's Degree International Business; Economics, Bachelor's Degree International Business; Economics at University of Iowa
English, Spanish
Github Skills (19)
benchmark10
performance-monitor10
frameworkbenchmarks10
mysql10
benchmarking10
perl10
psgi10
go10
performance-analysis10
sql10
database-design10
nginx10
devops10
apidoc9
mysql-database9
Programming languages (11)
Github contributions (5)
isucon/isucon9-qualify
Aug 2019 - Sep 2019
ISUCON9予選
Role in this project:
Back-end Developer
Back-end DeveloperContributions:362 commits, 1 push, 3 issues in 1 month
Contributions summary:Kelsey primarily contributed to back-end development tasks, focusing on database schema modifications and core application logic improvements. Their work involved creating and modifying database user accounts, as well as refactoring and enhancing the main application code, including user authentication and item operations. The user also introduced new features, such as the addition of product categories and image uploads. This indicates a focus on refining the application's functionality and data management capabilities.
reactnextjstypescript
plack/Plack
Apr 2013 - Oct 2016
PSGI toolkit and server adapters
Role in this project:Back-end Developer
Back-end DeveloperContributions:17 commits, 6 PRs, 21 comments in 3 years 6 months
Contributions summary:Kelsey primarily contributed to the `Plack/plack` repository by implementing and improving the access logging middleware. They integrated the `Apache::LogFormat::Compiler` module for generating log lines and added enhancements to the middleware, including removing headers and updating cookie parsing. Furthermore, the user optimized the `Plack::Response` object to enhance performance. They also modified request parsing related to query and body parameters and updated the dependency versions.
pythonpsgiadapters
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