Ken Kauffman is a Director of Data Analytics in Mountain View with 11 years of experience turning complex behavioral and tracking data into growth-driving product and marketing insights. He has led cross-functional teams at Google and QuinStreet and built predictive and anomaly-detection systems that informed large-scale email and product campaigns, scaling Google's Tips & Updates newsletter from 150M to 300M subscribers. At Labelbox and Zebra he combined product marketing and data science to discover onboarding “aha” moments and evaluate high-frequency player/ball tracking, respectively, demonstrating a rare ability to bridge ML engineering, analytics, and go-to-market strategy. He holds an MS in Analytics from Georgia Tech and a BS in Industrial Engineering from Cal Poly, and is known for migrating technical research into actionable business metrics and high-completion user surveys.
11 years of coding experience
8 years of employment as a software developer
California Polytechnic State University, San Luis Obispo
Master of Science - MS Analytics, Master of Science - MS Analytics at Georgia Institute of Technology
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