Kenneth Hwang is a Staff Software Engineer with 11 years of experience building and scaling ad tech systems for publishers, advertisers, and users, currently based in Santa Monica. He specializes in backend architecture while remaining full‑stack and DevOps-capable, having led multiple monolith-to-microservice rewrites and built core ad services including auctions, inventory, delivery, and measurement. Kenneth designed and launched cost‑efficient brand lift measurement and AI-driven optimization that materially changed campaign reporting and performance, and later cut operational costs by over 80% through modernization and consolidation after M&A. He’s proven at creating engineering self‑service tooling for deployment, compliance, capacity, privacy, and incident response, and has a track record of turning complex regulatory and data challenges into production systems. Notably, his work scaled ad platforms through acquisitions and corporate transitions (true[X] → 21st Century Fox → Disney → Infillion) while keeping product impact front and center.
11 years of coding experience
13 years of employment as a software developer
B.S. Computer Science, B.S. Computer Science at UC Santa Barbara
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Kenneth Hwang - Staff Software Engineer at Xometry