Kevaughan Shiu
Digital Marketing Specialist at Chartered Professional Accountants of Ontario (CPA Ontario)
Mississauga, Ontario, Canada
Summary
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Senior🎓
Top SchoolKevaughan Shiu is a results-driven Digital Marketing Specialist with 11 years of experience blending full-stack marketing, web development, and analytics to drive lead generation and user-first web experiences. Based in Mississauga, he has led web redesigns, GA4 and data-layer implementations, and managed multi-channel paid campaigns and vendor relationships at CPA Ontario, earning the 2021 Dream Team Catalyst Award for collaborative, accountable delivery. He pairs hands-on HTML/CSS and CMS (Agility/WordPress) work with advanced measurement—Google Tag Manager, Looker Studio and Salesforce Marketing Cloud—to turn data into budgeting and forecasting decisions. Earlier roles span agency-style web builds, SEO-first content strategy, PPC, email automation and creative production for healthcare and arts organizations. He studied Digital Communications and Business Analytics and brings a user-centered psychology background to optimize conversion funnels and retention programs. Notably, Kevaughan’s profile reflects a blend of technical implementation and strategic ownership that bridges marketing, product and IT stakeholders.
11 years of coding experience
Digital Communications, Digital Communications at Sheridan CollegeBusiness Analytics, Business Analytics at Harvard Business School OnlineHonours Bachelor of Science, Psychology and Communication, Culture & Information Technology, Honours Bachelor of Science, Psychology and Communication, Culture & Information Technology at University of TorontoDigital Marketing Management, Digital Marketing Management at University of Toronto School of Continuing Studies
Stackoverflow
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Github contributions (4)
kevaughanshiu/CCT460_Assignment4
Mar 2015 - Mar 2015
Contributions:18 commits, 17 pushes, 1 branch in 23 days
kevaughanshiu/kevaughanshiu.github.io
Jan 2017 - Jan 2017
Contributions:2 pushes, 3 branches in 1 day
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