Kevin Butler
Vice President, Audience Strategy & Activation
Chicago, Illinois, United States
Summary
🤩
Rockstar🎓
Top SchoolKevin Butler is a marketing technology and audience strategy leader with 11 years of experience designing data-driven communication and addressable marketing solutions across B2C and B2B. Currently VP of Audience Strategy & Activation at Cars Commerce, he blends MarTech product ownership, DSP/DMP/ad server expertise, and agile delivery (certified ScrumMaster) to translate strategic comms into measurable activation. He has led demand generation and ABM programs at Innovid and managed global Adobe Analytics/product capabilities at Kellogg, bringing practical hands-on implementation experience alongside media planning and buying chops. Kevin has consulted for major brands like Marriott, LVMH, and PepsiCo, and is comfortable steering vendor relationships, tech stacks, and cross-functional teams to reclaim first-party data value. He holds an MBA from University of Illinois Chicago and a BA from Michigan State, pairing formal business training with deep media technology fluency. An interesting throughline: he moves fluidly between strategy and technical execution, from SQL-backed web tools early in his career to modern adtech ecosystems today.
11 years of coding experience
10 years of employment as a software developer
Master of Business Administration - MBA Management Concentration, Master of Business Administration - MBA Management Concentration at University of Illinois ChicagoNotre Dame High SchoolSt. Angela Catholic Grade SchoolBachelor of Arts - BA Telecommunications Information Studies & Media and Advertising, Bachelor of Arts - BA Telecommunications Information Studies & Media and Advertising at Michigan State University
Github Skills (16)
jupyter-notebook9
fusion7
python7
python-client7
semantic-search6
ai6
llm5
vector-database4
seccomp4
namespaces3
pinecone3
k8s2
minikube2
kubernetes2
orchestration1
Programming languages (5)
Github contributions (5)
agileresearchservices/chat_in_a_box
Jan 2025 - Mar 2025
Contributions:2 PRs, 119 pushes, 4 branches in 1 month
agileresearchservices/alternatePerspectives
Oct 2015 - May 2017
Contributions:2 PRs, 31 pushes, 1 branch in 1 year 6 months
reactcssjavascriptrecruitingreactjs
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