Kevin Eddy
Marketing Optimization Analyst - Membership Acquisition & Retention
San Francisco, California, United States
Summary
👤
Senior🎓
Top SchoolKevin Eddy is a data-driven marketing optimization analyst with 11 years of experience turning customer behavior and campaign data into measurable acquisition and retention gains. Currently at Paramount+, he combines Python, SQL, and R-based modeling with hands-on A/B testing and attribution analysis to recommend high-ROI marketing investments and streamline reporting. Kevin has a track record of delivering double-digit improvements—e.g., 19% lift in acquisition/retention and a 27% ROI boost on major automotive campaigns—while automating processes to save substantial analyst hours. Equally comfortable advising senior stakeholders and building pipelines, he brings agency, freelance, and in-house experience across subscription, financial, and e-commerce businesses. Based in San Francisco with a Master’s in Business Analytics, he’s passionate about bridging complex models and clear business narratives to drive practical growth decisions.
10 years of coding experience
6 years of employment as a software developer
Master of Business Analytics Business Analytics, Master of Business Analytics Business Analytics at Saint Mary's College of CaliforniaBachelor of Business Administration (B.B.A.) - Finance and Bachelor of Science - Economics, Bachelor of Business Administration (B.B.A.) - Finance and Bachelor of Science - Economics at Sonoma State University
Github Skills (5)
codebase1
expressjs1
mongodb1
nodejs1
react1
Programming languages (1)
Github contributions (5)
eddyk92/eddyk92
Jul 2021 - Feb 2024
Contributions:6 pushes, 1 branch in 2 years 7 months
eddyk92/personalSite
Mar 2016 - Jul 2016
Contributions:2 PRs, 20 pushes, 5 branches in 4 months
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