Summary
Kevin Fernando is a Senior Business Analyst and Salesforce specialist with eight years of cross-industry consulting experience, now based in Singapore and currently driving projects at Grab. He has delivered 20+ end-to-end Salesforce implementations and integrations, holds six Salesforce certifications plus a Slack Administrator credential, and regularly blends declarative tools like Flow with integrations such as Mulesoft Composer. Comfortable presenting to and persuading stakeholders from staff to C-level, he combines hands-on solution design, documentation discipline, and end-user training to ensure adoption. With an International MBA in Marketing and a technical background in Information Systems, he brings both user-centric commercial insight and technical rigor to CRM transformations. An adaptable practitioner, he has moved between global consulting firms and product teams, including part-time market research and QA roles that sharpen his product empathy and attention to quality.
8 years of coding experience
1 year of employment as a software developer
Master, International MBA - Marketing, Master, International MBA - Marketing at National Cheng Kung University
Bachelor's Degree, Information System, Bachelor's Degree, Information System at Universitas Surabaya (UBAYA)
English, Indonesian, Chinese