Co-Founder At North Star Championing Challengers Democratising Data FMCG Expert
South Oxfordshire, England, United Kingdom
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Summary
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Senior
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Top School
Kieran South is a seasoned FMCG leader and founder with over 20 years of commercial and data-driven experience helping brands scale in UK grocery retail. As Co-Founder of North Star he combines big-brand strategy from roles at PepsiCo, Coca-Cola and IRI with a challenger-first approach that democratises shopper and category insight for high-growth brands. He previously led IRI’s UK strategy and a 200-person team, translating big data and predictive analytics into board-level decisions for CPGs, retailers and agencies. Kieran is known for turning complex retail data into actionable “aha” moments that improve listings, pitches and growth outcomes without legacy baggage. He mixes start-up scrappiness with enterprise savvy, deliberately refusing client conflicts to back only challengers. Based in South Oxfordshire, he’s equally comfortable in the data room or on the shopfloor, and often spots tactical opportunities that bigger organisations overlook.
9 years of coding experience
10 years of employment as a software developer
BA Business Studies, BA Business Studies at University of East Anglia
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Kieran South - Co-Founder At North Star Championing Challengers Democratising Data FMCG Expert