Kimberly Biddings is a go-to-market architect and product marketing leader with 15+ years driving value-based positioning and repeatable GTM processes across B2B SaaS and cybersecurity. Currently a Principal GTM Architect at Cloudflare, she built and scaled the company’s global Value Advisory program, influencing over $35M in ACV and hiring senior advisors to operationalize value selling. Known for turning complex product and security solutions into crisp buyer narratives, she has led rapid multi-product launches, ABM strategies, and cross-functional enablement programs that measurably accelerate pipeline and adoption. Her background spans leadership roles from VP of Product Marketing to hands-on product marketing at companies like BitSight and BIO-key, and she brings a pragmatic blend of strategic risk-taking and process discipline. Based in Boston, she pairs enterprise GTM rigor with a knack for creating customer journeys that prompt immediate, preferential action—often by quantifying outcomes rather than features.
5 years of coding experience
15 years of employment as a software developer
Bachelors Business, Bachelors Business at University of New Hampshire-Manchester
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Kimberly Biddings - Business Value Strategy Director