Summary
Koby Hastings is a Kentucky-born founder and CEO with 11 years of software engineering experience building lead-generation and SaaS platforms from the ground up. He founded and leads SalesRiver and Leadrilla, applying machine learning to improve ad-driven lead quality while balancing product vision with hands-on engineering. His background spans founding tech consultancies, leading engineering teams, and a senior blockchain engineering role at Masterworks, reflecting comfort with both startups and emerging tech. Based in Lexington, he combines practical efficiency-minded problem solving with a family-first perspective, and a track record of turning marketing inefficiencies into automated, revenue-driving systems.
11 years of coding experience
7 years of employment as a software developer
Bachelor of Science (B.S.) Computer Science Computer Science, Bachelor of Science (B.S.) Computer Science Computer Science at Eastern Kentucky University