Summary
Kristen Baldwin is a Principal Engineer with eight years of full-stack software experience and a foundation in digital marketing and e-commerce. She has grown through multiple technical roles at McKinsey & Company, advancing from Digital Apprentice to Principal Engineer while delivering cross-functional solutions in fast-paced, collaborative environments. Kristen combines product-minded engineering with strong prioritization skills, consistently translating analytics and user insights into measurable improvements. Her early hands-on marketing work—managing paid media with 6:1 ROAS and building Magento admin guides—gives her practical expertise in driving revenue-focused features. Based in Houston, she pairs technical depth from a Full-Stack Immersive program with a BBA in Marketing, making her fluent at the intersection of engineering, growth, and UX. Colleagues rely on her to bridge data-driven decision making and shipping reliable customer-facing systems.
8 years of coding experience
4 years of employment as a software developer
Student at DigitalCrafts, Full-Stack Immersive Program, Software Development, Student at DigitalCrafts, Full-Stack Immersive Program, Software Development at DigitalCrafts
Bachelor of Business Administration (BBA), Marketing, Bachelor of Business Administration (BBA), Marketing at The University of Texas at Austin - The Red McCombs School of Business
Normal Community High School