Kristian Serrano is a digital experience professional with 11 years of UX, UI and web development experience, currently managing and optimizing multiple member-focused web properties at the Georgia Municipal Association. He blends content strategy, accessibility (WCAG), and hands-on troubleshooting to keep sites responsive, usable, and aligned with organizational goals. Previously he led web development for Emory Libraries, where he established patterns and governance that scaled across campus web initiatives. Known for pairing pragmatic copy editing and analytics-driven improvements with user research and usability testing, he helps translate stakeholder needs into measurable web outcomes. Collected experience across higher education and public sector environments gives him a knack for balancing complex institutional requirements with clear, user-centered design.
11 years of coding experience
8 years of employment as a software developer
A.S., Computer Systems Analysis, A.S., Computer Systems Analysis at Santa Fe Community College
B.S., Public Relations, B.S., Public Relations at University of Florida
Contributions:56 releases, 112 pushes, 6 branches in 1 year 10 months
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Kristian Serrano - Digital Experience Administrator