Summary
Kristina Nink is a human-centred design leader and startup mentor based in Wellington with over 12 years’ professional experience and a 20+-year career arc spanning user research, service design, interaction design and front-end delivery. She currently leads service and strategic design at Xero while mentoring founders at the Ministry of Awesome, bringing a pragmatic, empathetic approach that steadies teams in high‑ambiguity situations. Kristina excels at the early discovery phases—uncovering the real opportunity, generating diverse ideas and setting clear initial courses that scale into complex transformation work across public and private sectors. A devoted generalist and maker, she pairs hands-on prototyping and usability testing with strategy, coaching and capability-building to embed human-centred practices in organisations. Known for calm leadership and a talent for turning small but persistent user pains into tangible product or service improvements, she thrives on variety, innovation and mentoring others to grow.
12 years of coding experience
6 years of employment as a software developer
MA Communication Culture & Technology, MA Communication Culture & Technology at Georgetown University
altMBA
BS International Business, BS International Business at Salem State University
German, French, English