Krystal F
Director Of Product, Design Services at 99designs
Greater Melbourne Area Australia
Summary
👤
Senior🎓
Top SchoolKrystal F is a product and design leader with 12 years’ experience shaping digital products from startup incubation to scale, currently directing Product and Design Services at Vista while also leading product at 99designs. She blends UX-first sensibilities with market-driven prioritisation, having built collaborative workspaces for designers and clients and steered core product strategy to amplify customer voice across global teams. Early career work ranged from apps for at-risk youth to agricultural and aviation users, giving her a rare empathy for diverse user needs and practical product delivery. A first-hire product lead at Papercloud, she has hands-on experience taking concepts through launch and helping organisations stand up their own product teams. Based in Greater Melbourne, she pairs strategic vision with operational rigor and cross-functional communication to drive measurable market impact. Colleagues note her ability to translate nuanced customer insights into prioritised roadmaps that accelerate growth.
12 years of coding experience
11 years of employment as a software developer
Canterbury Girls' Secondary CollegeBachelor of Business Marketing, Bachelor of Business Marketing at RMIT University
German, English
Github Skills (3)
rails7
ruby7
ruby-on-rails6
Programming languages (1)
Github contributions (3)
krystalfister/Startup
Feb 2014 - Feb 2014
Contributions:32 commits in 10 days
krystalfister/railsgirls.github.com
Feb 2015 - Feb 2015
Contributions:1 push in 1 day
ruby-on-railsrails-girlsrailsrubygirls
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