Summary
Kwangmin Back is a data-driven digital marketing and CRM leader with 9 years of experience building customer journeys, membership systems, and performance marketing across retail and beauty brands. As General Manager at P.bees and formerly a part leader at F&F and 차장 at LF Corp, he blends hands-on SQL/Oracle data work with analytics tools like Google Analytics and Adobe to optimize funnels, CPA and ROI. He has led end-to-end digital campaigns, A/B testing and O2O activations that measurably improved engagement and conversion rates, and has practical experience integrating Salesforce and marketing cloud tools. Comfortable in both English and Korean, he combines technical data-mining skills (text mining, clustering) with creative campaign strategy to drive growth. Notably, he moved from frontline brand management to technical CRM implementations, giving him rare cross-functional fluency between product, data engineering and marketing operations. His GitHub motto—"Be Happy"—reflects a pragmatic, results-oriented approach to team leadership and experimentation.
9 years of coding experience
6 years of employment as a software developer
학사, 환경공학과, 학사, 환경공학과 at 선문대학교
서울고등학교