Kwangmin Back
P.bees General Manager
South Korea
Summary
👤
Senior🎓
Top SchoolKwangmin Back is a data-driven digital marketing and CRM leader with 9 years of experience building customer journeys, membership systems, and performance marketing across retail and beauty brands. As General Manager at P.bees and formerly a part leader at F&F and 차장 at LF Corp, he blends hands-on SQL/Oracle data work with analytics tools like Google Analytics and Adobe to optimize funnels, CPA and ROI. He has led end-to-end digital campaigns, A/B testing and O2O activations that measurably improved engagement and conversion rates, and has practical experience integrating Salesforce and marketing cloud tools. Comfortable in both English and Korean, he combines technical data-mining skills (text mining, clustering) with creative campaign strategy to drive growth. Notably, he moved from frontline brand management to technical CRM implementations, giving him rare cross-functional fluency between product, data engineering and marketing operations. His GitHub motto—"Be Happy"—reflects a pragmatic, results-oriented approach to team leadership and experimentation.
9 years of coding experience
6 years of employment as a software developer
학사, 환경공학과, 학사, 환경공학과 at 선문대학교서울고등학교
Stackoverflow
113reputation
35kreached
0answers
2questions
Github Skills (37)
extendscript10
redux10
react-router10
mobx9
render9
react-native9
javascript9
nodejs9
react9
git-client9
reactive-programming9
state-management8
lottie8
scalable8
github8
Programming languages (5)
Github contributions (5)
SayBGM/making-mall
Aug 2017 - May 2019
Contributions:21 pushes, 1 branch in 1 year 8 months
domain-combine/dc-front
Apr 2019 - Jun 2019
This service compares domain sales sites and recommends the cheapest price.
Contributions:26 pushes, 1 branch in 2 months
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