Kyle Shank
Data Science Manager, Marketing
Bar Harbor, Maine, United States
Summary
🤩
Rockstar🎓
Top SchoolKyle Shank is a data science manager specializing in marketing analytics with 11 years of experience building measurement and insight functions across Meta and The Hershey Company. He blends rigorous statistical training (M.S. in Statistics) with human-centered thinking from a BA in Human Ecology to translate complex data into actionable marketing strategies for GenAI, metaverse, developer, and business messaging initiatives. Having moved between hands-on data science and leadership roles, he’s comfortable shipping models, running analytics operations, and scaling cross-functional teams in large tech and CPG environments. He also brings academic and public-service perspectives—teaching institutional research at College of the Atlantic and serving as an elected town councilor in Bar Harbor—so stakeholder communication and policy-aware decision making are strengths. Fluent in interdisciplinary problem-solving (with background in bioinformatics and Arabic studies), he often surfaces non-obvious behavioral drivers behind campaign performance. At Meta today, he focuses on connecting emerging product areas to measurable business outcomes while keeping people as central to analytics as the numbers themselves.
11 years of coding experience
9 years of employment as a software developer
Master of Science (M.S.), Statistics, Master of Science (M.S.), Statistics at Penn State UniversityAssociate of Arts (A.A.), Social Sciences, Associate of Arts (A.A.), Social Sciences at HACC, Central Pennsylvania's Community CollegeArabic Language and Literature, Arabic Language and Literature at Defense Language Institute Foreign Language CenterEdward A. Knapp Undergraduate Fellow, Edward A. Knapp Undergraduate Fellow at Santa Fe InstituteBachelor of Arts (B.A.), Human Ecology, Bachelor of Arts (B.A.), Human Ecology at College of the Atlantic
English, Arabic
Github Skills (26)
evolutionary9
r-package9
rates9
regression8
explore8
facebook8
allocation8
econometrics7
datasets7
api7
modeling7
science6
marketing6
gradient6
hyperparameter-optimization5
Programming languages (3)
Github contributions (5)
kylescotshank/kylescotshank.github.io
Oct 2016 - Aug 2017
Contributions:189 pushes, 1 branch in 10 months
kylescotshank/IntroToNCBIandBLAST
Nov 2016 - Nov 2016
Contributions:93 pushes, 1 branch in 8 days
ncbishort
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