Summary
Kyungyong Lee is a senior manager at Hyundai Motor Company with 17 years of experience building digital and mobility businesses from new-media marketing to platform-based subscription services. He has led launch and operations for products like Blue Link marketing, the Hyundai Selection subscription, and a driving-training matching app, blending cultural marketing, motorsport branding, and product-led growth. At Hyundai he helped seed new business areas—mobility data monetization, FoD features, and an altruistic AI concept (myWilson.ai)—and was an initial member of the ZER01NE art×tech innovation platform. His background in telecom and web portals (SK, LG Uplus) informs a pragmatic, user-centered approach to platform and service design. Comfortable bridging strategy and execution, he routinely moves ideas from pilot to domestic rollout while keeping an eye on monetization and cultural relevance. Based in Seoul, he combines economics and HCI training to shape mobility services that aim to change how people experience driving.
17 years of coding experience
3 years of employment as a software developer
Associate's degree, Economics, Associate's degree, Economics at Chung-Ang University
Associate of Science (AS), Human Computer Interaction, Associate of Science (AS), Human Computer Interaction at 홍익대학교 / Hongik University
Associate's degree, Economics, Associate's degree, Economics at 충남대학교 / Chungnam National University
English