Lachezar Ivanov
Marketing Consultant at Firebrand Consultants
Frankfurt (Oder), Brandenburg, Germany
Summary
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Senior🎓
Top SchoolLachezar Ivanov is a marketing consultant with nine years of experience bridging data-driven digital advertising and academic research to drive profitable market-share growth. After hands-on Google Ads work in Berlin startups, he earned a PhD in Marketing studying the biological and evolutionary bases of consumer behavior and published in outlets like the International Journal of Advertising and Sustainability. He specializes in conversion optimization through segmentation—crafting messages tailored to how different consumer groups respond—and has advised brands across technology, media, and financial services since 2019. As Associate Editor at Behavioral Science Solutions and publisher of the Evolutionary Inc newsletter, he translates behavioral biology frameworks into practical marketing tactics for practitioners.
9 years of coding experience
2 years of employment as a software developer
ICPSR Summer Program in Quantitative Methods of Social Research, ICPSR Summer Program in Quantitative Methods of Social Research at University of MichiganPhD in Marketing (Dr. rer. pol.), PhD in Marketing (Dr. rer. pol.) at European-University ViadrinaBachelor's Degree, Bachelor's Degree at The Manchester Metropolitan University
Bulgarian, German, EnglishGithub contributions (5)
Lachezar-Ivanov/Lachezar-Ivanov.github.io
Jan 2018 - Jan 2023
Contributions:139 commits, 36 pushes, 1 branch in 5 years 1 month
Lachezar-Ivanov/domzavas
Mar 2017 - Jan 2023
Contributions:49 pushes, 2 branches in 5 years 11 months
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