Laiqa Shariff is a Senior Business Analyst at McKinsey with eight years of experience at the intersection of strategy, media, and digital product. She blends Wharton-level business training and a BA in English with hands-on roles across film publicity at A24, digital strategy at Adobe, and digital scholarship at the University of Pennsylvania, giving her a rare mix of creative cultural insight and analytical rigor. Adept at translating storytelling and content strategy into measurable business outcomes, she advises on product and marketing initiatives that bridge creative teams and technical stakeholders. Her background in a digital humanities lab and an International Baccalaureate score of 44/45 hint at both strong quantitative aptitude and a curiosity for interdisciplinary work.
8 years of coding experience
Bachelor of Arts - BA, English; Minor, Cinema & Media Studies, Bachelor of Arts - BA, English; Minor, Cinema & Media Studies at University of Pennsylvania
International Baccalaureate Diploma, 44/45, International Baccalaureate Diploma, 44/45 at The International School Bangalore
Bachelor of Science - BS, Economics, Business Administration and Management, General, Bachelor of Science - BS, Economics, Business Administration and Management, General at The Wharton School
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Laiqa Shariff - Senior Business Analyst at McKinsey & Company