Lara Deraes
Content Marketeer at dear digital
Ghent, East Flanders, Belgium
Summary
👤
Senior🎓
Top SchoolLara Deraes is a T-shaped content marketeer with 11 years of experience crafting B2B content, leading marketing teams, and driving measurable growth from her base in Ghent. She has repeatedly stepped into leadership roles—often as the sole marketer—winning rapid results such as doubling inbound leads and nearly tripling demo requests during a short stint at Metamaze. Skilled in content strategy, copywriting, Webflow site management and campaign execution, she’s launched video concepts, coordinated rebrands, and built CRM-driven lead flows for startups and scale-ups. Lara combines hands-on content creation with strategic marketing operations and a keen interest in GenAI and IDP, making her adept at translating technical product value into compelling communications. She’s known for pragmatic creativity (yes, she “killed the penguin” in a rebrand) and a collaborative, coffee-first approach to problem solving.
11 years of coding experience
3 years of employment as a software developer
Postgraduaat Trendanalyse en implementatie, Postgraduaat Trendanalyse en implementatie at HOGENTBachelor's degree Communication management, Bachelor's degree Communication management at ArteveldehogeschoolPostgraduate Digital marketing and communication, Postgraduate Digital marketing and communication at HUB-EHSAL
Dutch, English, French, German
Github Skills (3)
javascript6
html5
crowdsourcing1
Programming languages (1)
Github contributions (5)
laraderaes/hello-world
Mar 2015 - Mar 2015
Contributions:2 PRs, 3 pushes, 3 branches in 1 day
pythonfirst-repository
oSoc18/website
Apr 2015 - Apr 2016
Website for open Summer of code 2018
Contributions:10 commits in 1 year 1 month
javascriptsummer
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