Lara Deraes
Summary
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SeniorLara Deraes is a T-shaped content marketeer with 11 years of experience crafting B2B content, leading marketing teams, and driving measurable growth from her base in Ghent. She has repeatedly stepped into leadership roles—often as the sole marketer—winning rapid results such as doubling inbound leads and nearly tripling demo requests during a short stint at Metamaze. Skilled in content strategy, copywriting, Webflow site management and campaign execution, she’s launched video concepts, coordinated rebrands, and built CRM-driven lead flows for startups and scale-ups. Lara combines hands-on content creation with strategic marketing operations and a keen interest in GenAI and IDP, making her adept at translating technical product value into compelling communications. She’s known for pragmatic creativity (yes, she “killed the penguin” in a rebrand) and a collaborative, coffee-first approach to problem solving.
11 years of coding experience
Github Skills (3)
html6
javascript6
crowdsourcing1
Programming languages (2)
Github contributions (5)
laraderaes/hello-world
Mar 2015 - Mar 2015
Contributions:2 PRs, 3 pushes, 3 branches in 1 day
pythonfirst-repository
oSoc18/website
Apr 2015 - Apr 2016
Website for open Summer of code 2018
Contributions:10 commits in 1 year 1 month
javascriptsummer
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