Lars Holdgaard is a product-focused technology leader and serial founder with 13 years of experience building and scaling fintech and SaaS products from Denmark to Lisbon. As Co-founder and former CTO of Likvido and now its Chief Product Officer after acquisition by Visma, he blends hands-on engineering, rapid product expansion, and gritty startup execution to refocus businesses on core customer value. He has launched multiple ventures, led rapid growth initiatives (including auto reconciliation and end-to-end AR/AP features), and learned hard lessons in product-market fit and fundraising that now inform pragmatic, metrics-driven decisions. Lars pairs technical depth—from early C# and ASP.NET development to modern product leadership—with a relentless entrepreneurial drive (and an unusual personal goal of visiting every country), making him effective at tackling the toughest company problems.
12 years of coding experience
10 years of employment as a software developer
Master’s Degree (MS.c) E-Business, Master’s Degree (MS.c) E-Business at IT-Universitetet i København
Contributions:2 PRs, 65 pushes, 2 branches in 2 years 2 months
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Lars Holdgaard - Chief Product Officer at Likvido.dk