Summary
Lars Verspohl is a data analyst and data visualisation engineer with over a decade of experience turning survey, customer and media usage data into engaging, audience-focused stories and interactive displays. As founder of Datamake and former Head of Research at MTG, he blends rigorous statistical modelling with thoughtful UI and visual design to make insights intuitive and actionable. He specializes in exploratory interactives, humane interfaces and visualization engineering using JavaScript/D3, R and practical data tooling, while also applying supervised and unsupervised learning, segmentation and text analysis. Lars emphasizes “the script” — a narrative-first approach that defines key insights before design — and adapts his visualisations to varied data literacy levels. Based in London, he combines a background across film, media and social sciences with deep hands-on analytics to craft data products that inform and engage non-technical audiences.
10 years of coding experience
Heidelberg University (Economics, Statistics, Sociology)
Potsdam Babelsberg (Film, TV, Digital, Statistics)
Carleton University, Ottawa (Film, TV, Digital)
English, German